April Dunford
Person on 4 sites
April Dunford helps B2B technology companies with positioning and sales pitches, using a method she developed over a 25-year career as a marketing executive at startups.
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4 facts on wiqqi (opens wiqqi.app)
- Work: Positioning and sales-pitch consulting for B2B tech companies; more than 200 companies (opens wiqqi.app)
- Career: 25 years as a marketing executive at startups (opens wiqqi.app)
- Books: Obviously Awesome; Sales Pitch: How to Craft a Story to Stand Out and Win (2023) (opens wiqqi.app)
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3 channels on ppll (opens ppll.app)
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Newsletter: Positioning with April Dunford (opens aprildunford.substack.com)
“Shifting Positioning When AI Capabilities are Rapidly Changing”
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Podcast: Positioning with April Dunford (opens www.positioning.show)
“Post Positioning - Testing and Execution”
- Site: aprildunford.com (opens www.aprildunford.com)
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Newsletter: Positioning with April Dunford (opens aprildunford.substack.com)
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9 beliefs on korrents (opens korrents.com)
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New AI capabilities often do not require new positioning, because they usually strengthen an existing value theme. (opens korrents.com)
“Frequently the answer is no. That’s because often the new capabilities strengthen a theme we are already positioning around.”
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A company's point of view on the future is not the same thing as its product vision. (opens korrents.com)
“A point of view isn’t the same thing as your product vision.”
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A company's point of view should be rooted in what it can do better than any other vendor in its market. (opens korrents.com)
“In general, your point of view should be rooted in what you can do better than any other vendor in the market.”
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New AI capabilities often do not require new positioning, because they usually strengthen an existing value theme. (opens korrents.com)
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4 recommendations on rcmnd (opens rcmnd.app)
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The JOLT Effect (opens rcmnd.app)
“mad Dixon's new book called The jolt effect uh is really great just because there's all this data and the things that he discovered with that data a lot of it sort of go against the you know what what would we consider…”
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The Challenger Sale (opens rcmnd.app)
“his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent”
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The Challenger Customer (opens rcmnd.app)
“his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent”
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The JOLT Effect (opens rcmnd.app)