Carilu Dietrich
Person on 4 sites
Carilu Dietrich is a former CMO, best known as the head of marketing who took Atlassian public.
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3 facts on wiqqi (opens wiqqi.app)
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1 channel on ppll (opens ppll.app)
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Newsletter: Hypergrowth Leadership (opens www.carilu.com)
“Hypergrowth at Scale Shouldn’t Be So Lonely”
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Newsletter: Hypergrowth Leadership (opens www.carilu.com)
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4 beliefs on korrents (opens korrents.com)
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Leaders in hypergrowth need peers operating at their scale or beyond, not another networking event. (opens korrents.com)
“When you’re sprinting through hypergrowth, relevance matters. You want to learn from people operating at your scale or beyond, growing your speed or faster. You want patterns that your ambitious CEO aspires to, not…”
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Product naming is one of marketing's most consequential and chronically under-resourced activities. (opens korrents.com)
“Product naming is one of the most consequential and chronically under-resourced activities in marketing. A great name does a lot of heavy lifting: it signals what a product does, fits within your brand architecture,…”
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Token costs scale with usage and leave a hole in marketing budgets that first-year plans did not foresee. (opens korrents.com)
“If your team is doing real AI work, running agents, scaling content operations, personalizing at volume, you are consuming tokens. And unlike most costs in your budget, tokens don’t come with a fixed cost. They scale…”
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Leaders in hypergrowth need peers operating at their scale or beyond, not another networking event. (opens korrents.com)
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5 recommendations on rcmnd (opens rcmnd.app)
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Never Split the Difference: Negotiating as if Your Life Depended on it (opens rcmnd.app)
“the second one is business focused never split the difference which is a great book about negotiating written by a former CIA hostage negotiator which also helped me with negotiations at work and with my children so…”
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How to Win Friends and Influence People (opens rcmnd.app)
“book How to Win Friends and Influence People that's like the 1932 bestseller is basically that like people don't want to hear about you they want you to be thinking about them”
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Everything Everywhere All at Once (opens rcmnd.app)
“my favorite movie is everything everywhere all at once it's basically a Sci-Fi about all the different ways your life could turn out if you made different choices and it was really a mind Bender that made me think…”
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Never Split the Difference: Negotiating as if Your Life Depended on it (opens rcmnd.app)