Don Norman
Person on 4 sites
Cognitive scientist and designer; author of The Design of Everyday Things; co-founder of Nielsen Norman Group; former VP at Apple.
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6 facts on wiqqi (opens wiqqi.app)
Who people, organisations and podcasts are, and how they connect, with sources.
Updated 2026-10-31 -
1 channel on ppll (opens ppll.app)
Where public figures publish, and what they are on record saying.
Updated 2023-03-28 -
28 beliefs on korrents (opens korrents.com)
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Human-centred design ignores sustainability, inequity and bias, so design has to move to humanity-centred design that covers the whole ecosystem and the long term. (opens korrents.com)
“These are important principles, but they ignore the problems of sustainability, inequity, and bias. In addition, the emphasis is usually on the immediate issues, not the long-term impact. In other words, they describe…”
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What gets called human error is design error: technology-centred design makes people do what machines are good at and then blames them. (opens korrents.com)
“Human error is blamed for over 90 percent of industrial and automobile accidents. It is the leading cause of aviation accidents, and medical error is reported to be the third-largest cause of death in the entire United…”
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Machines should do the parts of a task that people are bad at, so that people and technology work as partners on human terms. (opens korrents.com)
“Instead of having people do the parts of a task that machines are bad at, let’s reverse the process and have machines do the parts that people are bad at. Instead of requiring people to work on technology’s terms,…”
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Human-centred design ignores sustainability, inequity and bias, so design has to move to humanity-centred design that covers the whole ecosystem and the long term. (opens korrents.com)
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8 recommendations on rcmnd (opens rcmnd.app)
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Swivel to Sustainability: A Guidebook to Full Systems Business Transformation (opens rcmnd.app)
“Sustainability is now part of the stated goals of numerous companies, but if you are the person responsible for accomplishing the promise, Swivel to Sustainability is the guidebook you need.”
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Make the World a Better Place: Design with Passion, Purpose, and Values (opens rcmnd.app)
“Kozma’s book is such a great complement to Design for a Better World that we banded together, and with two other like-minded individuals are presenting a panel discussion of our books and an international design…”
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How Big Things Get Done (opens rcmnd.app)
“After I discovered this book, I wrote to Flyvbjerg saying that I wished I had read his book before writing mine because it would have made mine better”
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Swivel to Sustainability: A Guidebook to Full Systems Business Transformation (opens rcmnd.app)