Eli Schwartz
Person on 4 sites
SEO consultant and author of Product-Led SEO; has run search strategy for Zapier, Tinder, Coinbase, Quora and LinkedIn, and earlier led SEO at SurveyMonkey.
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2 facts on wiqqi (opens wiqqi.app)
Who people, organisations and podcasts are, and how they connect, with sources.
Updated 2026-10-31 -
1 channel on ppll (opens ppll.app)
Where public figures publish, and what they are on record saying.
Updated 2026-10-29 -
5 beliefs on korrents (opens korrents.com)
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A business competitor is not always a search competitor, and a search competitor is not always a business competitor. (opens korrents.com)
“A business competitor isn’t always a search competitor, and a search competitor isn’t always a business competitor, so a CMO's whiteboard list rarely matches what a search engine would.”
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Teams that do not build their own plans end up following someone else's. (opens korrents.com)
“Planning is one of the most essential functions in any business because a plan drives hiring, budgeting, messaging, and every other aspect that makes a business successful, or not. Teams, employees, and even agencies…”
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A budget request must include an ROI, because budget holders make investments, not grants. (opens korrents.com)
“The objective of a plan is to get the holders of a budget to make investments, not to give grants. For that to happen, the request has to include an ROI.”
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A business competitor is not always a search competitor, and a search competitor is not always a business competitor. (opens korrents.com)
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4 recommendations on rcmnd (opens rcmnd.app)
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Small Data (opens rcmnd.app)
“there's a book called small data by I think Martin Lindstrom pronouncing his name right where he talks about understanding people and understanding how people buy and digs into that entire process he actually goes and…”
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Start with Why (opens rcmnd.app)
“Simon s next start with why again same idea really understand what a product a business is supposed to be doing to understand users for growth”
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BlackBerry (opens rcmnd.app)
“I saw this movie blackberry and it looked like a documentary so I don't know if you've seen it but it was fascinating because it's one of those movies that it has a cliffhanger and you know exactly how it ends and it…”
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Small Data (opens rcmnd.app)