John Zeratsky
Person on 3 sites
American designer and author; co-wrote Sprint (2016), Make Time (2018) and Click (2025) with Jake Knapp, previously a design partner at GV and designer at…
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5 facts on wiqqi (opens wiqqi.app)
Who people, organisations and podcasts are, and how they connect, with sources.
Updated 2026-10-31 -
2 channels on ppll (opens ppll.app)
Where public figures publish, and what they are on record saying.
Updated 2026-04-06 -
9 beliefs on korrents (opens korrents.com)
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What we call irrational is the normal human approach, and products should be designed for it. (opens korrents.com)
“I wish the polarity of “rational” and “irrational” were flipped, because what we call irrational is actually the normal human approach to things. “Rational” is an invention — it’s a mode we can switch into, but it’s…”
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AI has made the desktop computer more important than mobile again. (opens korrents.com)
“Five years ago, mobile was eating everything. Today, I'm using the computer more than ever. Why? Because most of the exciting AI work is desktop centric. My favorite new AI products are desktop-only.”
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Hiring, fundraising, press and technology do not matter if you cannot find product-market fit. (opens korrents.com)
“Hiring, fundraising, press, and technology are all important, but ultimately don't matter if you can't find product-market fit.”
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What we call irrational is the normal human approach, and products should be designed for it. (opens korrents.com)