Katarina Batina
Person on 3 sites
Katarina Batina is a Design Director at Shopify who works on the Shop app.
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2 facts on wiqqi (opens wiqqi.app)
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2 channels on ppll (opens ppll.app)
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20 beliefs on korrents (opens korrents.com)
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The most enduring skill in this era is shaping great products, not just executing: designers come for craft work and leave as great product thinkers. (opens korrents.com)
“that's the big shift change is people come to do great craft work, but they leave really great product thinkers. And that to me is one of the most enduring skills in this era as we move out of like our central value…”
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Any redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent. (opens korrents.com)
“Any team who's had to optimize an onboarding flow and that one time you decided to redesign it, like it almost always loses, right? But it's having the confidence and the agreement to begin, like we're actually going…”
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Teams need to create the grounds to take some risk, committing as much iteration to the new thing as was put into the incumbent product. (opens korrents.com)
“you need to create the grounds to take some risk knowing that you're going to commit just as much iteration into the next thing as you did the the the incumbent product.”
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The most enduring skill in this era is shaping great products, not just executing: designers come for craft work and leave as great product thinkers. (opens korrents.com)