Rory Sutherland
Person on 4 sites
Vice chairman of Ogilvy UK; writes the Wiki Man column in The Spectator.
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8 facts on wiqqi (opens wiqqi.app)
Who people, organisations and podcasts are, and how they connect, with sources.
Updated 2026-11-01 -
2 channels on ppll (opens ppll.app)
Where public figures publish, and what they are on record saying.
Updated 2025-12-09 -
16 beliefs on korrents (opens korrents.com)
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People cannot choose without comparison, so an AI that hands over one perfect answer will not satisfy them. (opens korrents.com)
“people don't decide like that at the very least you'll have to show them three or four or five skiing holidays from which they choose because we can't really choose in the absence of comparison.”
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Giving technologists and management consultants power over decisions optimises a business for something far from what its customers care about. (opens korrents.com)
“When you allow tech bros too much power over decision-making along with their running dog lackey in kind of management consultancy, you're optimizing for something which may be very very distant from what your real…”
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Pursuing efficiency pushes attention onto measurable factors and away from the psychological ones where the larger gains are available. (opens korrents.com)
“But when you pursue efficiency generally you start looking at numerical or mechanical factors and of course in the process you disregard psychological factors where the greater gains may be found and so you focus too…”
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People cannot choose without comparison, so an AI that hands over one perfect answer will not satisfy them. (opens korrents.com)
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2 recommendations on rcmnd (opens rcmnd.app)
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A New Way to Think (opens rcmnd.app)
“A New Way to Think by Roger L Martin”
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The Car (opens rcmnd.app)
“The Car by Bryan Appleyard”
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A New Way to Think (opens rcmnd.app)